Effective date: August 31, 2026
formulaPRO Lab ("the App," "we," "our," "us") is operated by the app owner. The app owner is the entity responsible for the operation, data collection, and maintenance of this application. For any questions about this Privacy Policy or your personal data, contact us at support@formulapro.app.
formulaPRO Lab is a cloud-based color formula management tool for professional finishing operations. It lets users log, store, search, and share paint and stain color formulas, scan formula labels using AI image extraction, manage customer and branch records, send SMS notifications when color matches are ready, and access an AI troubleshooting assistant.
If you create an account, we collect your email address, full name, display name, and a hashed password (or an authentication provider ID if you sign in with Google). We also store your assigned role (e.g., specialist, company admin, salesperson, customer) and optional profile information you provide, such as a profile photo, branch or location name, and mobile phone number.
We store the content you create or upload while using the App, including: color formulas (color names, numbers, brands, product lines, colorant codes and weights, base and sheen information), formula label and swatch images, customer names and phone numbers, job and order records, branch and company information, messages between users, equipment maintenance records, customer formula profiles, formula book entries, AI chat conversation logs with the V troubleshooting assistant, and contact messages you submit to support.
Our hosting platform automatically collects technical data when you use the App, including IP address, browser type, device type, and operating system. This data is used to operate and secure the service.
Our hosting platform (Base44/Wix) may collect basic usage analytics as part of operating and improving the service. We do not use third-party analytics services to track your behavior across other apps or websites.
If you purchase a subscription, payment processing is handled by Stripe. We store your Stripe customer ID and subscription ID, but we do not collect, store, or process your credit or debit card numbers — those are handled directly by Stripe.
If you or your company opt in to SMS notifications, we store mobile phone numbers and use Twilio to send SMS messages alerting customers when color matches are ready. Message and data rates may apply.
We process your personal data under the following legal bases: (a) to perform a contract with you by providing the App features you requested; (b) under our legitimate interests to operate, secure, and improve the App; and (c) with your consent, for optional features such as SMS notifications and marketing communications. You may withdraw consent for optional features at any time.
We use the following third-party services to operate the App:
Each processor handles your data in accordance with their own privacy policies. We do not sell your personal data to any third party.
Your data is stored on Base44's infrastructure, which is located in the United States unless the workspace has been explicitly moved to another region.
We keep your account and user-created content for as long as your account is active. If you delete your account, your data is permanently removed and cannot be recovered. Subscription and billing records may be retained as needed for legal and accounting requirements.
We do not sell your personal data. We share your data only with the third-party processors listed above when necessary to operate the App, and we may disclose data if legally required or to protect our rights and the safety of others. Within the App, formula and customer data is shared only among users within the same company organization, in accordance with role-based access controls.
You have the right to access, correct, delete, and export your personal data. You can edit your profile information in the App, export your formula data through the data export feature, and delete your account at any time through the Profile page. To exercise any of these rights or for questions about your data, contact us at support@formulapro.app.
You can delete your account at any time directly in the App by going to your Profile page and tapping "Delete Account." This permanently removes your account and all associated data, including formulas, messages, notifications, and chat history. This action cannot be undone. You may also request account deletion by contacting us at support@formulapro.app.
The App is not directed to children under the age of 13 and is intended for professional and business use. We do not knowingly collect personal data from children under 13. If you believe we have collected data from a child under 13, please contact us and we will promptly delete it.
Your data is stored in the United States. If you access the App from outside the United States, your data will be transferred to and processed in the United States. By using the App, you consent to this transfer.
The App uses local storage on your device to remember your theme preference (light or dark mode) and to preserve your navigation state within the App. We do not use tracking cookies for advertising or third-party tracking.
We may update this Privacy Policy from time to time. When we make material changes, we will update the effective date at the top of this page. Continued use of the App after changes are posted constitutes acceptance of the updated policy.
If you have any questions about this Privacy Policy or your personal data, contact us at support@formulapro.app.
This Privacy Policy is effective as of August 31, 2026.